Take The Mask Off And Create Wealth On Social Media

Posted: June 21, 2017 in Ndzavi Derrick

ND EtvMany people are on social media space yet fail to use it optimally leading to them failing dismally in growing their businesses.  Some believe that to have a voice on social media space they must be celebrities or people of influence.  Reality is that one can be a celebrity but without content one can still not have strong presence on social media that can yield profit.  Content is what one can create or source, which is relevant to the business one owns.  Whatever one says or do should lead towards social awareness, business gains or advocacy.

Find a cause, you will have content

There are many reasons people join social media space, some are looking for friends, others want to sell their products, while others are looking for a space to air their views.  Know why you are on social media and have a strategy on how you will drive your cause.  If your cause is business, find ways and means through which you will drive your product or service without trying to play cool as if you do not need sales.

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Start using real names, real content, real picture

If you know your cause on social media you will have an identity that is authentic and credible.  You will not hide behind a pseudonym.  Followers and friends want to deal with a real person they can trust.  It does not work to tell potential client that “My real name is” when they are about to pay your with their real money, not fake.  Rather use your picture or any symbol related to your cause than getting any picture of celebrity or any person and present it as yours.  There are some of your followers who do not know how  Rihanna looks like and some conclude that it is your picture and by the time they meet you in person can cancel the deal without giving you reasons.

Create content that will sell without price tag

Followers or friends on social media are looking for engagement, communication and interaction than a situation where you always sell your products without even saying “Halo”.  They want to feel that you are a human being with human needs, you ask why they are not happy, you celebrate their successes, in the mists of all that you have to find a way to sell your product or service.  Best way to do it is to follow conversation that are in line with your services, bring up conversations that will trigger interest for them to know what business you are in.  And most of them they will do that via Inbox or DM without anyone noticing.  Some may not contact you immediately but will keep you in mind for such time that they will need your services.

Be smart, Keep track of the conversation

Do not delete any DM or Inbox that is business related.  Some of your friends or followers may ask you about your services this year and make follow up next year, and when they show up next year it will give them pleasure to notice that you still remember their last enquiry.  Often you will find that they even deleted the conversation from their side or the conversation is right on top but did not bother to check.  Use that as “Doctor’s File” and make reference to it even if is not related to the current enquiry.

For every picture there must be content

If you decide to use posters or pictures in promoting your services or products, let there be a story behind, make your followers or friends understand why you posted that image.  Your content must create appetite to want to buy or share what you have posted.  Remember always that it is not about selling only but brand awareness, the more people recognize your brand the more they get attached to it and the more they want to do business with you.



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